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January 18, 2008

This is what viral videos are all about

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HP has nailed it with these three viral videos, targeted to small business customers. They are funny, well-written, of high quality and get the point across in a memorable way. But unlike many viral videos, these also have a pseudo call to action, which many companies forget to include.

Life without HP: Car wash

Life without HP: Bubble wrap

Life without HP: Experts

What more can you ask for?

(Disclosure: I work for a division of HP, Logoworks)

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