Most interesting quote I read today

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From Michael J. Fox:

"No matter how much fame you have, it’s not something that belongs to you. If I’m famous, that doesn’t belong to me -- that belongs to you. If you can’t remember who I am, I’m no longer famous."

Although Fox's quote is about dealing with his celebrity status, what he wrote is also true with marketing. If people can't remember your messaging, you have no brand.

Full Esquire article: "What I've learned" (strong language).